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Real People, Real Lives

Our clients are real people, living real lives on real journeys. This short film illustrates how Shirlaws has helped business owners and CEOs grow, fund and exit to enjoy their life’s work.

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You’re already a brand on the Internet

While the importance of brand is becoming well understood by business leaders, we believe there’s more to it than simply ‘brand’ alone. We’ve identified three key pillars to help clients jump their businesses smoothly: brand, people and purpose.

Culture is a strategic asset

At Shirlaws we believe Culture is a strategic asset. It’s the ultimate accelerator for growth. It provides leverage to jump the black holes.

Defining brand DNA

Most CEOs and management teams build their business around product. This defines your brand DNA, which helps everyone focus on what’s important for the business to grow. Without everyone truly understanding your brand DNA, people inside and outside the business will struggle to engage and deliver the brand’s true passion, purpose and vision.

When is the best time to exit?

When you’re looking to sell the business how do you know if it’s a good or bad time? If you understand the Jump cycles, then you can work out the best time to exit as part of your business vision.

What’s your exit vision?

When it comes to selling their business, many owners simply continue with day-to-day management until they wake up one morning and say, ‘Hang on. I need to sell my business.’ But by then it’s too late.

Product Focus


A business can grow rapidly and then get stuck at the same level… It’s only then that an owner realises that they need to change their focus. Sometimes it can take years before the profitable penny drops.