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Having trouble funding your growth?

Earlier articles have described the predictable black holes any business faces – and the repeating Jump cycles. Growing the business in a planned way from the first black hole at 80k means navigating the four Jump cycles: sales (120k), channel (240k), product (400k) and brand (600k). These investments will carry the business through to black hole number two at 750k.

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Build your brand to build your business assets

Create an asset that attracts the market. A strong brand makes you more attractive because you now have an interesting brand story based around your business vision and purpose.

Jump: In conversation with Darren Shirlaw (Part 2)

Darren Shirlaw, Co-founder and CEO of the Shirlaws Group interviews Linzi Boyd, Global Partner and author of “Brand Famous- How to Get Everyone Talking about your Business” about JUMP and how to truly scale your business.

Jump: In conversation with Darren Shirlaw (Part 1)

Linzi Boyd, Global Partner and author of “Brand Famous- How to Get Everyone Talking about your Business” interviews Darren Shirlaw, Co-founder and former CEO of the Shirlaws Group about JUMP and how to truly scale your business.

What’s your natural appetite for risk?

The bigger the investment, the bigger the jump – but also the bigger the risk. Using your ‘Risk’ profile will enable your business team to establish the right risk strategy and timeline for investment to jump your business into growth.

Build your brand to build your business

Most businesses go to market with their product as the priority. Market leaders put their brand first and foremost.

Product Focus

Jump

A business can grow rapidly and then get stuck at the same level… It’s only then that an owner realises that they need to change their focus. Sometimes it can take years before the profitable penny drops.