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Thrive to innovation: It’s Springtime!

Businesses have been conserving cash over the lengthy recession and although we’re heading into economic recovery, it’s still hard to know when to start spending again.

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Too tired to innovate?

Everyone is feeling tired coming out of the recession. When I ask, ‘Why not innovate?’, people’s eyes glaze over. They sigh and say, ‘Yes, but we don’t have the brain space. It’s too much. We know we should and we’ll get around to it…sometime soon.’

Thrive to innovation: the new business imperative

Rather than talking purely economically about the recession as we have in some previous articles, let’s now look at business reality on the ground. What’s it been like for businesses emerging from the recession over the last couple of years?

Thrive to innovation: why innovate now?

Shirlaws’ new campaign – Thrive to innovation – is aimed at helping businesses now we’re moving into a new economic phase.

Thrive to innovation: first, understand market trends

Back in February 2007 we said, ‘A recession is on its way’ and predicted a W curve across that recession.

Product Focus


A business can grow rapidly and then get stuck at the same level… It’s only then that an owner realises that they need to change their focus. Sometimes it can take years before the profitable penny drops.