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Getting To Your Customer Base

The most successful clients that Shirlaws works with have an acute understanding of the power of Distribution. Some may call this art ‘channels to market’ but essentially, it’s about understanding the many different routes that your business can get its product/service to potential customers.

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The importance of language

Picture the scene…. You’re at a friend’s house for a dinner party. In the room are some people you know, some you don’t. Before you sit down to eat, you’re introduced to some of the new faces. After the initial exchanges (hi my name is, so how do you know etc) you get asked; so what do you do?

How valuable is your business exactly?

We all know this easy answer to this…whatever someone is willing to pay. It’s true, but not massively helpful when planning the strategic direction of a company and how you, as the owner, may sell it one day for a pleasing sum of money.

Going ‘Beyond Business’ – FiB Summit 2016

In this series of articles, we talk to Dani Saveker, founder of Families in Business and the mastermind of Beyond Business; the first Families in Business Summit. Dani explains the thinking behind the event and what sets it apart from other business forums.

Sharing the Shirlaws’ Secret Sauce

One Ingredient: Red Blue Black

Why has Brexit been so unsettling?

Being in Australia it’s hard to imagine what is happening in the UK right now. As we have many colleagues over there, we are remaining close to the issues and tuned in to how the country is responding.

Product Focus


A business can grow rapidly and then get stuck at the same level… It’s only then that an owner realises that they need to change their focus. Sometimes it can take years before the profitable penny drops.